The unprecedented convenience and immediacy introduced by the widespread adoption of smartphones have resulted in a revolution. Just as these handy mobile devices have influenced our lives, so have they altered our shopping behaviour and transformed businesses. Clearly, mobile apps are no fleeting trend in the ecommerce industry, rather they are here to stay and take over!
Your website alone can’t take your ecommerce store to its maximum potential. People are shopping on the go, that too on their mobile devices that are glued to their hands round-the-clock. Consequently, the world of commerce is moving toward user convenience. And to ensure that your business stays relevant on that front, you absolutely need to level up with a mobile ecommerce app.
Let’s dive into some of the most dominating reasons that will inspire you to launch your Ecommerce mobile application today!
1. Easy to Use & Comes With Better UX
A mobile app can do away with the hassle of recurring sign-in formality. Unlike a website that asks the user to sign in to continue shopping every time they visit ecommerce website, a mobile app only asks for signing in once when the app is downloaded whereupon the relevant data is stored to provide continued access to the user. Resultantly, users experience higher ease of use. Another advantage of using mobile applications is that users can promptly switch between different tabs and can even use the app on the go. This makes the overall user experience simpler and more satisfying than that of a website.
2. Access to In-Built Features of Smartphones
Smartphones’ built-in features like camera, GPS, and fingerprint accessibility can be leveraged to your advantage to make your users’ shopping experience more interactive. All you need to do is to build an advanced app that smartly integrates with these components. Besides, augmented and virtual reality features for interactive shopping as well as offline accessibility are possible only on mobile apps.
3. Mobile Apps Are a Strong Marketing Channel
In this day and age, marketing has broadened to include how well you track customer journeys and make use of the information obtained to deliver tailored content. To that end, a mobile application truly serves the purpose. Through the integration of social media, your mobile app can track the many channels of user engagement and thus save customer preferences. Accordingly, you are better positioned to achieve your marketing goals.
Moreover, the strategic use of geofencing and push notifications triggered when the user is in proximity to your brick-and-mortar store or in the event of special deals and discount offers can also lead to higher user engagement.
4. Quick Checkout with Multiple Payment Options
Shopping-cart abandonment is by far the biggest challenge that sellers face. A cumbersome checkout process can discourage your customers from completing the shopping process, be it in the store or on the ecommerce store. Mobile apps are your avenue to giving your customers a frictionless, interactive checkout process. Mobile wallets have made the processing of transactions shorter and more seamless. Also features like fingerprint scanning and facial recognition can make the process of authenticating user identity faster and can thereby remove friction from the checkout and payment process.
